219 Jason Yarusi - How Are You Showing Up?

In this episode, Jason and Jason discuss:

• Jason Yarusi's journey from a shy, unconfident kid to a successful entrepreneur
• The benefits of multifamily real estate investing through syndication
• Scaling and hiring challenges in the real estate industry
• The importance of leading by example and empowering team members
• The '4321' morning routine for reducing chaos and making better decisions

Key Takeaways:

• Syndication allows investors to benefit from commercial real estate without managing the assets themselves.
• Yarusi Holdings helps investors get into commercial real estate by following a proven system. Their approach ensures a structured and successful entry into the market.
• Typical multifamily real estate investments involve a 5–7-year hold period and targeted 13-17% average annual returns.
• Operating from a position of gratitude enables better problem-solving. This approach helps in effectively facing challenges.
• Taking action and stepping into the unknown can lead to discovering the right direction in life. Embrace uncertainty to uncover new opportunities and insights.

“Don't be afraid to take a step into the unknown. It may feel like jumping off a ten-story building, but it's often just stepping off the curb. The first step is everything – it guides you, corrects you, and leads you toward action, which is the answer to all of life's questions.”

 - Jason Yarusi

Connect with Jason Yarusi:

• Websites:  https://www.jasonyarusi.com/ , https://www.yarusiholdings.com/ , https://www.7figuremultifamily.com/
• LinkedIn
• Jason's Podcast
  
  

Connect with Steve and Jason:

• LinkedIn: Jason or Steve

• Website: Rewire, Inc.: Transformed Thinking

• Email: grow@rewireinc.com
  
  

Listen to the podcast here:

Jason Yarusi- How Are You Showing Up?

Hello, and welcome, everybody to this episode of The Insight Interviews. This is your host, Jason Abell, and I've got a special guest for you all today. All of you that are in the mortgage and real estate space, you're going to like this episode, my guest today. If you just take a quick look at LinkedIn or real estate, commercial real estate, private equity investing, this guy's name is going to come up at some point. His name is Jason Yarusi and let me just tell you a little bit about Jason. Jason is a private fund manager of over 300 million. That's right. You heard me right. $300 million in commercial real estate since 2017. His company Yarusi Holdings has amassed over 3000 apartment and commercial real estate units. Jason has built and exited multiple companies. So, think industries like construction, restaurant, even a brewery, which by the way is near and dear to my heart, Jason, you need to talk about that, and different apartment communities. He's an avid, avid Ultra runner, and workout enthusiast. He's the host of Live 100 and the multifamily live podcast and all kinds of other things. Jason, welcome to the show.

It's great to be here. Thanks so much for having me.

There are so many different places that I want to go with you. But the first question that we ask every single guest, and this is over, I don't know, 200, maybe 220 by this point, what are you grateful for today's you and I engage one another?

You know, it's been an interesting few weeks. And I'm just, you know, many times we get so busy in life that we forget to just take in just what you have right with you, right? So just family, just a moment just where you live, just taking it all in. And you know, the last couple of weeks, we had my father had had a health incident, he ends up being fine. And then, you know, we had a young kid in his town who ended up passing away in this very, very poor incident through this flooding events. And just looking at that, and just looking at the health of my family, and just looking at what I have each and every day, right? Just certain things that we take advantage of, you know, many times we let that pass over, but it sinks in many times, I've been trying to just pause, especially in the pace that I live in. Just to take it all in and just take the moments in, because the moments pass very quickly.

Yeah, there really is something to be said about stopping and smelling the roses and being grateful for what we do have as opposed to striving for what we don't have. So yeah, thanks for that. I always like to start off in that stance. And, yeah, I really appreciate that. I could tell even from our before we hit record that we were gonna have a fast-paced conversation, you being from New Jersey, and I'm from the East Coast, as well. And that's just gonna happen that way. But when you start off saying, hey, pause and taking a look around and being grateful for what we are, yeah, thank you for that. That's amazing.

No, I was stuck in a rotation and I'm still guilty of that today where you know, some days you wake up and like your first breath, you're just up. You're going, right? And then at the same point, you get to end of the day, you're like, okay, and now tomorrow again, right? And many times, you're gonna net pace, and you look up and you pick your head up, and it's been a decade, and you go, what just happened?

What just happened? I know it's so true. Well, let me ask you this. There's all kinds of accomplishments that I want to ask you about, but there was a day that you were not an ultra runner, that you didn't have a ton of real estate holdings, that you weren't hosting masterminds all over the country. What was it like before you were the Jason Yarusi of today? You were a kid growing up in New Jersey, like what was that like?

You know, we all have very nonlinear paths, right? So, mine is that, you know, I had parents, um, you know, loving parents. You know, they had a small business and the small business was really difficult on them. My dad worked. I would never see him. I mean, he had a construction business, and for most high school, I don't even remember, he would be out before I was up and back, you know, after I was asleep. And so, he wasn't really there, although he was there, right? And so, and I was the oldest, I had a brother and sister who were seven and 10 years younger than me. So, you know, I was very shy, I was not very confident, right? I saw, you know, my dad struggled, you know, my mom was constantly, you know, not in her best state. And it put that stress onto me, right? And so, and then there was a few events that happened during high school that really shaped a lot of my future, at least in the interim of just how I thought in things. At 13, I'd lost my best friend, he got he got killed in a boat accident. At 14, I had a friend commit suicide with a shotgun. And at 15, a friend on the football team got drunk and got in a car accident and died. And then, you know, all through that I had met a girlfriend who was near and dear, and it was one of those people that I thought I could really communicate with. And through all this time, when I never felt like that connection, she was someone I could just have this feeling where I could just open up and talk and at 17, she was going down the beach with some of her girlfriends, and they got a car accident, and she died.

Oh, my god.

So, I left high school just with no confidence, thinking that everything that was near and dear to me could easily be taken away. And I just wasn't motivated. So, I went to college and a couple years into college, I ended up having a girlfriend and I had to pick a major, and her mom at the time said you know, you're good with numbers, why don't you do business? And that was the way I picked my major.

Girlfriend's mom.

Yep, just pick a random thing. And I did business, and I did finance and get this degree. And I'd leave college just with no desire to go into the finance industry. So, that was in eastern Pennsylvania. I moved back to New Jersey, and then moved to New York City, and really just lost, right? So, I spent a number of years just lost. And I started working in bars and restaurants and just doing odd jobs that were just never really fulfilling. And what continued to come up was that I just wasn't happy with where I was, right? Just I hated where I was. But instead of ever putting the emphasis back on me that I was the source of the problem, and the solution all at once, I constantly was just pointing the finger it outwards. Well, my you know this that, you know my upbringing, I blame everybody or anything, you know, that society you figured out right? It was everybody's involved, until I started to really take a look at what was happening in my life. And I one night, I was working at a bar getting out real late from that bar, two, three in the morning, and I would ride a bike home across New York City, right? So, it's a late night. And I was just angry at the world. I hated being at this job and just didn't like anything about it and just hated where I was. And just thinking that, you know, you see all your other friends that go out and get a job and all these things that you deem as, oh, that I'm missing something, right? but it must be me. So I ride across New York City and turn right on the Second Avenue, And lo and behold, get this flashlight that comes out of the side and I get hit by a car and flew into the air. Get up and become conscious couple of seconds later, I'm all broken up. You know, I ended up having a broken shoulder a pin, go on my wrist, just a bunch of things. And I get out of the way, have some kids help me out of the street right before traffic comes, ambulance comes, I go to the hospital to get fixed up. And all I can think about was, oh, I have to get back to this job. The job that I literally just was saying I hate because I need to make money for rent. And I had that moment of pause and the crazy, because many times you're thinking crazy, and that crazy becomes how you just end up thinking. And I had that pause where I was like, okay, let's put all this together. You just left the job that you absolutely despise. You go and you have this event, you get hit by a car. And now the only thing you think about is getting back to the job. Alright, so something has to change here. Because you cannot be upset if you get the same results, and you keep doing the same thing. Right? So not to say that the next day, I was just magical thing and everything was transformative, but I started to really pay attention to how I was showing up and started to make small changes, you know? Not drink at night, go to bed, get decent sleep, wake up with a purpose, start going to the gym or start doing things that started to add habits that over time I didn't realize were becoming the building blocks , but literally started to be transformational, and then how I would show up each day. And it led me to start having small successes that compounded into more successes that allowed me to start building some confidence that pushed me into opening up, you know, a restaurant, then a brewery, you know, and these things that started to snowball from there. And that was a lot of my journey from where I was to where I least start to give me some direction of where I wanted to be.

What year did you get hit by that Car?

2009.

Well, that's, you know, we're recording this in 2024. So relatively speaking, that's not that long ago. And so from that point, and thank you, by the way, I just want to acknowledge all those the tough things that happened, you know, the tragic things that happened along the way there. Those are, yeah, that's some hard stuff, for sure. Culminating in that car accident, which could have gone a lot worse, I'm assuming. Along the way from the car accident to owning 3000 units, what was that journey like? That had to be quite a journey, as well.

You know, there's always that laid out plan that you think you have, and I never had really had a laid-out plan. I was just existing, right? And then so when I started to make the changes to open up the breweries open up the restaurant, I was constantly learning, and I was taking any experiences and finding what I liked and what I didn't like. And I was also finding who I was as, as a person, as business owner, as a leader and just other things that started to help me build, right? So we ended up moving to New Jersey, from New York City, when I still had the restaurant, the brewery and we were had partners that would help run it. But then Hurricane Sandy happened on the East Coast and my dad's small company, they struggled with for a number of years, he would do 10 or 12 projects a year; have a very unique thing where he would lift a home or move a home. And not many people do it, there's couple of big groups down in Maryland, and his business went from, you know, those 10 or 12 projects a year to 1000 calls a day overnight, because hundreds of 1000s of homes flooded in his business. They helped to lift homes because of flooding. And so, my little brother, who was now working for me, my wife now, who was my girlfriend at the time, and myself, we moved out to help dad with the family business. And this was this next, you know, building block. But it was also a good learning lesson. We did this for six years. And we did a couple of 1000 projects. So, we went from those 12 projects a year my dad would do to a couple 1000 projects we did over the course of the next couple of years, which really helped him ramp up and elevated the business. He's now been able to retire today. So, it was a great part of the process. What was discovered was that, okay, now, here's the next lesson for you, you're doing everything transactional, so, everything that you are doing, need you to do something, and be there at all times, and you can't pull yourself out of it because uniqueness of the business, you know? And that went from when I was a bartender. You know, if you're not there making tips, there's no money today. Now, these construction projects are so involved that you and your family have to be there. So, what can we do? Because at this time, my wife was now pregnant with our first child, and we're bringing the kid in universe, but if there was 25 hours in a day, we were using them.

                                                                                                   
"So, something had to break if I wanted to get back to this part of having and starting to make life where I can control the elements of life."

So, the word that kept coming up was real estate. And real estate, as many people here sound like your listeners are active in real estate, it's this big blue ocean; you can do a trillion things. You could be a realtor, you could be a broker, you could go out there and do tax liens, Airbnb, wholesaling, flipping, you could do whatever you could do, right? But what we came upon was that my wife was gonna go with a real estate license, we're gonna start finding houses and flipping houses. So, we lead down that path. Why we're still doing the busyness of the construction, thinking that this could be a core element for us to start getting time. But we really discovered very quickly now was we have less time, because now I'm run to Home Depot 11 times a day.

Yeah. Yep. Yep. You started yourself just another job right now there.

Yep, so my wife ends up, we do this, and, you know, we're doing good. I mean, we're doing fine with it. Like it wasn't like it was going poorly. but we were just getting into like, okay, now we're about to have a child and I want time, but I'm going away from the goal of being able control my life, leading away from control. What else is there? So, we started wholesale, we started doing these things and kept saying, oh, that's not it. Great. What's next? My wife meets someone who's investing at a state at a real estate meeting, right? And so, that was that we said, oh, that's interesting. So, we looked at that model understood how they were doing that. And we started buying some duplexes and triplexes out of state. And now was that lightbulb moment being like, I get it. I can't run an out there and go lease a unit. I can't do all those things. I'm 1000 miles away. But now I was forced to empower other people, the right teams in place to handle those roles. Well, that's their best and highest calling, while I’m managing the project. And that really worked except it wasn't scalable. Having like 50 duplexes around the country to seem like logistical nightmare. I kept looking for that next piece, and I came upon a podcast just like this, where someone was speaking about investing in apartment complexes. And that was that full circle moment. I was like, I get it. Because I'd had small restaurants, large restaurants, I'd seen the full scheme, where it's all the same steps, minus the mindset that the bigger opportunity, although deemed riskier, can actually be safer because of the ability to have the economies of scale with it. Dove all in, and that that was in 2015, 2016, and in 2017, we brought our first multifamily asset that was a 94 unit, that was in Kentucky. So, in Louisville Kentucky, we bought that one, and that's been the first of about 30 or so transactions we've done on the commercial space to get to where we sit today.

I mean, 2017, so I'm seeing almost chapters of your life brother, like 2017 until now, that's another chapter, right? Because you bought your first multi-unit then, here we are three and four and seven years later, and you went from your first building of 94 units to now 3000 units. So gosh, I feel like, sorry to be redundant, but the same question, like, that path from there to now you're not only doing it on your own, but you're running some private equity to where you're, you now have investors that you're going to do this with, so talk about talk about that chapter a little bit.

So, for these large projects, sometimes we'll use something called syndication, sometimes we'll do a joint venture, sometimes we'll buy them in our own, right? And the syndication model is where we pull funds from investors so we can buy a larger asset, so we can benefit from the economies of scale. That's the simplified version of that. You could do this for a radio station, you could do this to buy a golf course, you could do this for anything. You can syndicate. We syndicate real estate. So, we syndicate these apartment communities, and what this means is that many times a person either doesn't have the money to put down a 2, 3, 4, $5 million downpayment to buy an apartment building, right? Or it would take all their capital, and they wouldn't be able to use the capital for a number of years until they had some events, or they don't want to manage it the same time, right? So, using syndication allows us to pull resources. Basically, have investors come invest alongside with us. It could be 50,000 that they invest, a couple 100,000 dollars that they invest, and get the benefits that they can get. The cash flow, the appreciation and forced appreciation, depreciation and tax benefits that they can get from commercial real estate, while not having to put down the lion's share of the money, and also not having to be responsible for finding, signing on the loan and managing the asset, they could still go out there and be a doctor or do their, you know, do their construction business or do anything in between, run their life and still get the benefits. So, we help people find great investments like this and invest alongside with us. And through that process, we've had, I'd have to check, I think we've raised somewhere between 60 and $70 million, at this point.

Well, you must be doing something right. I know enough about investors that they don't easily write checks unless there's a, you know, some vetting that's happened, some word of mouth, and then oh, yeah, real results that have happened in the past. And so, congratulations on that. Along with that, you've got mastermind groups that you do, you've got some podcasts that you do, we've concentrated on the professional side of Jason, but I know there's a whole personal side that you feel really strongly about, and I think some people could learn from, but right now, as far as your holdings go, that, you know, I didn't know we're gonna go in this direction, Jason, but you take on investors, you help them. If somebody did want to, they say, you know what, I've been looking to get into commercial real estate, but you're right, I don't want to do it on my own, I want to either follow a system or get into a bigger group that already has a proven track record, what might that look like with your group?

So, my website is Yarusiholdings.com, you can go there, learn a little bit more about our company, learn a little bit more about how we've done in our past investments, what we work on into the future here, and you're welcome to schedule a call with us. Our team will walk you through and help us answer questions to see if this is the right fit for you.

Yeah, okay. Perfect. Perfect. And just until we go to our next topic, just settling in there for a minute, what would a typical, somebody does get involve, what does a typical project look like? Timeframe? I don't know. What else? What would an investor want to know?

Yeah, so the goals, our target returns are that the project has anywhere between a five to seven year hold period, meaning that we'll take on a project, we'll do repositioning, we’ll season the property and then sell it at the end of that timeframe. In between, there'll be cash flow, we do cash flow distributions every quarter as allowable for the project. And then there's the profit at the return and so these investors do not come in as debt partners. They come in as equity investors and we put together an LLC. This LLC simply buys and holds this property so you invest into this LLC. There's not a number of the properties, so you know exactly what you're investing to. And then we target returns anywhere between a 13 to a 17% average annual return. And that includes the cash flow you get each quarter, plus the profit, and with the goal, simple fashion is that if you invested 100,000 hours, our goal is to return you anywhere between 170,000 to 200,000 dollars over the course of the holds. That will include the return of the money you put in plus the cash flow and the profit.

Understood.

Yeah, we've had really good success in the past. Of course, past performance is not indicative of future performance. But our goal has been over, you know, we've hit a 25% return, average annual return with all the ones who've exited the date.

Man, well, congratulations on that. And I know that there's been some funky markets since 2017. Like some good, some not so good. So yeah, right, I hear that loud and clear. What are the biggest struggles right now? Like what are the biggest challenges that you're having?

You know, there's always those interesting things, because you have to look at growth and hiring and intuitive for passage, right? You're either where you're hiring for the growth that's coming, right? And so, you're putting out resources to make sure you're prepared for it, right? But then building into it, or the other way is that you are well into needing a person and now you're behind the eight ball, right? That you end those factions or it's very hard to hire at the perfect moment for that person. So, we're scaling. We're trying to scale appropriately for our business. Our goal is that we look to find an investment opportunity every quarter. And for that, does that mean it's perfect? No, it's not. It's not a perfect model. But we look to put the resources in to be able to find that project each and every quarter.

Okay.

And the resources are to find good opportunities and for every market, like you talked about, every market serves different difficulties. A couple years ago, there was a lot of equity in the market. Everybody wanted to be investing because of just where interest rates and everything else, but it took up values of properties very high. So, you had a high valuations for property, so harder to buy properties, but there was a lot of money. Today, the lending environment is very tough, but you're able to find opportunities. So, we're constantly ebbing and flowing within the market to make sure that we're pivoting appropriately for the time at hand.

Understood, understood. And in your answer there, you've got scaling and hiring. And so, you've had, between the different businesses that you've been in and out of, and what you're doing now with Yarusi Holdings, leadership has got to be a really big piece of that. And most of our listeners are very interested in the leadership piece of it. And so, I don't know. At risk of asking you too broad of a question, Jason, what types of things come to mind when you think of the leadership lessons that you've learned through all the different chapters that you just talked about?

Yeah, leading by doing is one thing, right? So many times, people will want to have expectations of others without actually being willing to showcase what it is. And I'm also to a point where I'm hiring people that are qualified in a position. So, I give them guardrails of how my goal is into the future, but I also want their guidance. So, I want to empower them too. I don't want to be a task giver where each time they can do one thing and not get to the results. Some of the things I learned from the past, and even where many times where I was at odds with work of my dad is that he would give me just one step at a time, but I wouldn't know what the big picture is. And so, I got to the end and many times, I’d be like, you know, we just went through a wall when I could have easily shown you how to just open a door and walk through it. But because I didn't know the goal of where we were going, the process was so hard to get to the result where in fact, there was an easier process. And my goal was with our team and where we've had success is that here's our goal, here's where we're going, here's the aim, right? Here is how I've done it in the past, but I welcome to see a more achievable process that you've used before and potentially we can implement it. And that's helped the team empower themselves because now they come there to get to take ownership and they can help build with us, instead of saying, oh, okay, I've been given these tasks today and now I'm stuck. I don't know what to do.

I was listening to a CEO just yesterday of an extremely well run organization out of New Hampshire, and one of the things that he said parallel to what you just said, was engineering is a big part of what they this company does, and he said, I go out and I find the country's best engineers, and I pay them really, really well. I tell them what the vision is and then I get out of the way and let them do their thing.

Yeah.

And so, it's kind of the same thing. Like it sounds like you're hiring really good people, giving them the bigger picture, like you said, and then letting them do their thing. So yeah, that's huge. That's huge. You've got some personal things that you're doing that are a little, I don't know, to some might sound outlandish, to others might be inspiring, like, What is this 4 3 2 1 thing, man?

Well, this goes back to me just not having direction in my life, right? And then at the start is usually. you can make up a lot from the start, but if you start on the wrong foot, many times you have to do 10 things more just to get back to where the start would be, if you just started correctly. And I was like, okay, to get up earlier, you know? You have kids, and if you have kids is that you can never get up early and up in a certain point, if you just let the day go like you, you can't say, oh, hey, listen, you know, why don't you just make breakfast for yourself? You're only two, and I'll be back. I’m gonna go get in a workout. You know? That doesn't work.

Yeah.

I was like, okay, I'll get up at five. And maybe I'll get up at five of five or maybe I'll get up at 530. And then let me hit the snooze button and get up at about six or, you know, you repeat the process, because it wasn't specific to me and it wasn't a part for me that that really mattered. But what I found is that just giving myself that little off, it gave me 10 other reasons throughout the day, just say you know what maybe betters later, you know? Like, let's just, let's just push this off. Tomorrow is better, maybe next week, you know? Let's try again, in a month, right? And it came down to it, because I wasn't setting standards for myself from beginning of the day, the rest of my day was living in chaos. I had to react in chaos, because from the moment I was up, I was in chaos. Because everything was happening in a rote and I'm sure many can equate that you wake up late, you rush downstairs, you get ready, right? You grab something poor to eat because you're just rushing out of the house. You can't find your keys, you get in the car, now you're in traffic. You're mad about the traffic, although no one likes to be in traffic. You get to the office, and you run in late. And there's 10 things that throw upon you, and you just feel like you're just warding off all these fires. You get to the end of the day, you're back in traffic, you get home and you're like, never again. You sit down, you drink a beer, and you watch Netflix, and you wake up in the same day repeats. And so that is how many live today. And I had to change that for myself, so, I can start being in control of what I can control. So, I started get up at 4:32am. Get up out of bed, have a glass of water go out there meditate, and make coffee and start workout. And what that allowed me to do is it just set the stage for me. It sets the stage for my day. Now am I perfect everyday? No, no, I'm not. But I do my best to be perfect more than I am not perfect, right? But what it allows is that I get control. I get my workout in, I do get my workout in every day, right? That’s just a thing I do, no matter how I feel, it doesn't matter. But what it says is, I come back in and now I can be committed to my kids are getting up, I can have time and focus time with them. You know, get them to school,. I have time with my wife. I get over to the office and something blows up the second I get in there. I've already had my win of control for the day. So I can say okay, let's take a look at this and see how we can put this back on path. And that's given me full calm controlled getting back to that pause before because for so many years, especially when you're in like the bar world or the restaurant world, it's all just fast paced, you're just in constant chaos. And then it’s done, right? But you're never prepared for it, you're just in it, then you're out of it. And that's how I felt like I was living my life. And this allows me today, that when things come up, right, there's a simple thing like, you know, you can control what you can control, right? And then you can control how you react to what's given to you. Right? And that's the piece of the process that I constantly keep thinking about is like, okay, am I controlling what I can control? And if I am okay, cool. Now how am I showing up? Because things come at me now, let me take a minute and just say okay, is this the right reaction, the right response, because most of the time, our fires, 20 seconds, 10 minutes is not going to create another level of fire to what's happening. But it gives me my composure where I can say, okay, I think this is the best route to go with this. Let's run with this here. And gives me that moment of pause, which allows my mind to be clear to make the best decision.

Well, we're bringing it full circle. I mean, that's how you answered the very first question out of the gate about gratitude was just like, okay, hold on. Let's take a pause. And when you're not operating in chaos, what I heard you say is, you can operate from a position of like, I've got some wins under my belt already. Because nobody was up at 4:31 or 4:32 When you got up, right? Like you've got those wins under your belt. Now you can pause, there's that word again, and enter into whatever the solution is to the fire of the day, so to speak. Man, such a good conversation. As we start to round out our time here, Jason, is there anything that I haven't asked that is hot for you right now that you want to make sure that we talk about?

You know, we've touched on a lot of great points. I honestly think that if someone's looking at their path right now, and they're just thinking they're just not happy with the direction like, don't be fearful of taking a step into the unknown because what I found is that we think that that step is like, you think you're like jumping off a 10 story building to take that first step, but you're really just stepping off the curb.

                                                                                                     
"But that first step, it's truly everything, because the first step happens, and either you're like, that was horrible and then you're like, okay, well don't step that way again. So at least, you know, right? Or you take another step, and it's kind of somewhere in the right direction, then you dial it into what the right direction is, or you take a step, and it's great. But if you never take that step, then you know, no action gives you no results. So, taking action is literally the answer to all your life's questions, but you have to just take that moment."

And that's where like, the 4321 Go comes up, is that you get out of bed. No one ever sleeps, or like hits the snooze button for five more minutes and then is like, oh, I'm good, right? Five minutes doesn't matter. When you do that with your part, you go try something, right? I'm not saying go, you know, take all your life savings and put it in roulette, but I'm saying okay, if you want to be that's a gambler, I don't know why I'm on this theme, but well, you know, let's take one step and go out there and learn you'll watch a documentary, right? Or do something that that's proactive, right? If you want to start a business, right? Go walk into a nearby business as doing what you want to do, right? And look around and see how they operate. Right? Go take one step and you'll find that the more informed you are, the easier your decisions will become. But when you just have all the thoughts in your head about the recipe of how it's all dialed into become, you're going to be disappointed in results because you're gonna either feel like you missed because you never did it, or all the unknown is not going to give you the desire roll when you actually do take action.

Yeah, take that step and start now. I don't want to stop but that's a good place. That's a really good place for a stop. Thank you for that. I took a page worth of notes, Jason and taking that step is huge. And boy, I hope listeners that that one you heard if nothing else, that one you heard. Jason, I have a feeling people are going to want to reach out to you. What's the best way for people to do that?

Yeah, so appreciate you having me. You can listen more to my really short podcast which just comes out twice a week about some really heavy hitters, just thoughts on my side, or go over to JasonYarusi.com. You can find more about me there.

Perfect. Jason, you did not disappoint. When I saw you on the recording schedule and dove into a little bit about you, I did a little fist pump, I got excited, and you did not disappoint, my friend. So, thank you for that. Thank you for your time today. Thank you for your insights. I wish you the best of success with all your personal endeavors and of course, your professional ones too. So, Insight Interview listeners, there you have it. Jason Yarusi. Thanks, Jason.

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