Get Started

K’Lee Terrazas is the co-founder of Legal Lead Sharks, a performance-driven Google Ads agency helping law firms dominate their local markets. She’s also the creator of Intake EQ, an AI-powered voice agent system built on the belief that every missed call is a missed opportunity. With a sharp focus on ROI, lead conversion, and client acquisition strategy, K’Lee blends cutting-edge technology with marketing expertise to help law firms scale smarter—not harder.

 

 

In this episode, Jason and K'Lee discuss:

  • The bold decision to niche down and focus solely on law firms
  • The creation of Intake EQ to solve a costly, overlooked intake problem
  • How AI voice agents outperform humans in lead capture and customer experience
  • The importance of eliminating tasks and staying in your “zone of excellence”
  • Book recommendations that shaped K’Lee’s leadership and business strategies

Key Takeaways:

  • Niching down isn't just smart—it’s strategic. By serving one industry deeply, you establish credibility, build expertise faster, and become the go-to solution provider they trust.
  • Intake EQ emerged as a response to a costly blind spot. In a field where a single missed call can mean losing a million-dollar case, automating that first point of contact is critical.
  • Properly trained AI voice agents are no longer a novelty—they’re a competitive advantage. These systems can mimic human tone, pivot smoothly during conversations, and outperform most human staff in speed and accuracy.
  • You don’t scale a business by doing more—you scale by doing less of the wrong things. Delegating low-ROI tasks and eliminating time-wasters allow leaders to focus on vision, growth, and innovation.
  • Real growth comes from mastering your zone of excellence. Instead of trying to juggle everything, build a support system that lets you double down on what only you can uniquely deliver.

 


“You are your brand, and showing up matters because people don't do business with your name or your logo—they do business with you. And so, in 2025, I stepped out from behind the curtains and started putting myself out there, like I tell my clients to do.”

- K’Lee Terrazas

Connect with K'Lee Terrazas:



Connect with Steve and Jason:

 

Listen to the podcast here:

 

K'Lee Terrazas- Automate. Delegate. Eliminate.

Hello and welcome everybody to this episode of The Insight Interviews. This is your host, Jason Abell, and I've got a guest today that when she came across our desk, all of us on the team were like, yeah, let's interview her. So, here's who we have today. We've got K’Lee Terrazas. K’Lee is the founder and CEO of Legal Lead Sharks, which I love that. I’ve got all kinds of questions about that. Legal Lead Sharks is a Google Ad Agency designed exclusively for law firms. She also invented, this is a cool thing, too, Intake EQ. With all the work that we do at Rewire around EQ, I was very interested in that, but she invented Intake EQ, which is an AI powered voice agent system that ensures zero missed calls for businesses. So, lots and lots for us to talk about. But K’Lee, welcome to the show.

Thanks. Thanks for having me excited to be here.

I have a feeling we're going to dig into marketing AI leadership. I don't know. We may even veer off here and there, off the main road, but the first question that we ask every guest, on every episode is this: who or what are you particularly grateful for today?

That is a beautiful question. I practice gratitude and my journal time every morning, and I'm most grateful for my family. Honestly, I was able to get to homeschool my boys, and I've got three boys. My oldest, we adopted, so he went through public school, but he and I both probably would have killed each other in homeschooling, but my two biological boys, we've homeschooled their entire life. They're both almost done with school, and it’s just been the joy of my life to get to spend that time with them.

So good, so good. At Thanksgiving time every year, in November, we do a compilation of those answers, the one that you just gave and obviously people take that question however they take it, but family happens to be near and dear to my heart, too, and so, hearing that is very cool. And now I've got 10 questions about homeschooling, but I'm just not going to do that. I'm going to ignore that squirrel and we're going to focus. So, you know, one of the first questions that I have for you is around what every business deals with, or every startup, every founder, which is they go into business to do the thing, and especially initially, and I'm generalizing here, but they want to help everybody. Man, you went in, and you said, okay, yeah, we're gonna do ad stuff, we're gonna do marketing. That's kind of our niche. We're not gonna help everybody, we're gonna help specifically law firms. So, right away you went from this being your market to this narrow, narrow lane. And for most businesses that I talk to, and it was the same for us with Rewire when we started 13 years ago, because, hey, training and development and executive coaching, okay. Well, we could help anybody, right? But when you're talking to everybody, you know, I've heard it said you're talking to nobody, and so for you, you went really narrow with law firms. So, I'd love just to know that process that you went through from here's what we're going to do, Google Ad Agency, we're going to help people with marketing to, okay, we're going to help these specific people. I'd love to hear more about that path and that journey.

Yeah, that was a really fun journey. So, in 2016 we launched Ruth Co Marketing, which was a digital marketing agency for everybody. I think that's kind of where we are. To your point, you know, you don't really know who your people are yet. And so, we were doing SEO websites, everything that falls under the umbrella of digital marketing, ads, etc. and three years ago, we got our first personal injury lawyer, and it just was invigorating. I would say, as far as the Google Ads game, goes, it is the most expensive, the most competitive, and there's so many layers under having to be able to convert a Google ad click into a signed case for an attorney, whereas, if it's a plumber, you know, someone calls, you go do the job, you get paid. It's done with attorneys. There are so many added layers. And I really found my people, and so I went down that rabbit hole. I read books monthly. I'm reading a book this month called “What they don't teach you in law school”. I read books all the time on how to scale a law firm, because I believe becoming an expert in your in your niche is valuable. And because of that, I've been able to connect with so many other people that serve law firms outside of my expertise that I've got such a vast network to say, oh, you know, you need to talk to Frank at Palm Wealth Management for your tax strategy and your wealth planning and, you know, all that stuff. So, it's been really fun getting to go really niche.

Fun, yes, but I know we experienced this, and a lot of our clients have experienced it, which it can be really scary, because then you're saying no to everybody else who's not an attorney, and so how do you deal with that?

Yeah. So interestingly enough, I still get people, I still have a couple clients from back in the day that aren't law firms, and I still get people that come in, maybe they're an HVAC company or, like, right now we're onboarding a roofing and solar company primarily for Intake EQ, but of course, he was like, well, what about Google ads? So, I don't turn them away necessarily, as long as they're service based. Now, if you're an E-Commerce company, I know an amazing Google Ads company to connect you to, but that's a totally different game, and that's not a game that I play, in Google ads. I think that's an important question, and it's really valuable to work with somebody who doesn't try to get everybody, you know? I know what I know. I know I'm really good at what I'm good at, but I know service-based businesses for Google Ads. Man, can crush LSA ads and I can take you there, but if you're an E-Commerce company, that's like me saying I'm a chess master and you're a monopoly master. I don't know that game. So, I'm going to get you to the person that knows the game.

You just mentioned in your answer something that I wrote down, which is, you know, becoming an expert in your niche. Before we hit the record button, you were talking about different books that you're reading and all that. Just talk about that a little bit more. I mean, I can nod my head going, yeah, yeah, sure, become an expert in your niche, and you're reading books, oh yeah, yeah, that's great, but there's also the day to day stuff. These many choices that you're making to do this where, you know, you just said you have young kids, you've got a couple businesses, a couple things, you know, lots of clients, you're doing podcasts like this, I just saw you're launching your own, there's a lot of things that you can be doing, but you're spending time becoming an expert in your niche. So one, how do you just carve out time for that? And then walk us through some of the nitty gritty details of how you make that happen.

Yeah, that's a great question. So first I became an expert in my niche, right? I know Google Ads, and my kind of slogan here is turn a click to signed case. I know what it takes to get there, and that's where intake EQ was born from. And we can talk about that in a little bit, because that's my most exciting new project and baby. But I read books like Mike Morris, who’s the number one personal injury law firm owner in Detroit. It's got over 300 employees. I mean, this guy is massive. Over a billion in settlements, and his book uncovered so many layers of what law firms are struggling with, outside of just turning a click into a signed case, not knowing operations, trying to wear all the hats, processing payroll at midnight on Saturday instead of offloading that $10 an hour task. So, these books just continue to compound the value that I can bring. And so, people ask me, like, what do you read for fun? I read business books for fun. I don't read books for fun. You know? That is what I do. If you looked at my YouTube feed, it's all business learning, AI learning, like, how can I add value? And so, that is what I do, just for fun. I'm weird like that. I am a little obsessive, maybe even in that sense. How do I balance it all? That's a great question. So, I recently onboarded my husband, Jason. He's over sales and operations now, so that I can focus on my zone of excellence. And then my 17 year old that I homeschooled, he graduated when he was 15 because we flew through school, an entrepreneurship program last year at a local junior college and finished that with honors. So, now he's a legal lead sharks in training, and he gets a lot of my little tasks that I need to offload. And then we've got, of course, admin work and stuff that we have our assistants doing. So, speaking of books, and this is an amazing book recommendation for everyone, one of my favorite marketers, Daniel Priestley wrote the book “Over Subscribed”, which I think everyone in business should read. You just have to reread it because there's so much in it. But the next book I read from him was called “Becoming the Key Person of Influence”. So KPI, but it's key person of influence. And man, that book, it just talks about you are your brand and showing up, because people don't do business with your name or your logo, they do business with you. And so, 2025 I stepped out from behind the curtains and started putting myself out there, like I tell my clients to do and that's why I'm loving being a podcast hosts and being on podcasts, because I get to talk to amazing people and connect with people on a different level.

So okay, we are already diverting a little bit which I always try to sit in the shoes of our listeners, and when you talk about books and you talk about KPI, and then that, actually, at least for this book by Priestley, is, you know, key person of influence, right away I go, ding, ding, ding. That's something that I'm interested in, and I think our listeners are interested in. Tell us more about that, but like, what did you learn from that book? And what are you doing? And what does that look like?

Yeah, so he co-authored that with Kevin. What's his name from Shark Tank? Mr. Wonderful. Kevin.

O'Leary?

O'Leary, yeah. And that is basically a 12-month blueprint on how to become the key person of influence. And again, piggybacking off all the other books out there that tell you to stay in your zone of excellence, what is the 20% needle moving activity? And then you need to offload the 80% to someone else, right? And so, that book just literally outlines exactly what to do to show up as a brand for yourself, representing your business. So, it's a mindset shift. He actually came up or coined the term back when Obama was running for President, when Obama launched the Obama everywhere campaign, he said that changed social media and how people used it. Before that, people were just using it as a social connection. That's the first time. And he said the US presidential elections are the best marketing campaigns in the world. He said, if you want to learn marketing, study how the US elections go, because you've got Obama that piggybacked, and he is an amazing speaker, whether you like him or not. He's really articulate. Then you've got the Trumps that just almost feed off of negativity, and it still does something. And he's like, there's brilliance in the way that their marketing is outlined, and it's not by accident. If he's getting negative press, it's because he wants it. If Obama's getting positive press, it's because he wants it. And I'm like, man, that is so brilliant to dissect things like that and really think about the psychology that goes behind the marketing.

What I really appreciate about your answer there, K’Lee, is not just the examples that you gave, but you sparked something in me that I always have a hard time articulating, which is this idea of, okay, this person wrote this book, for instance, but I don't like that person's personal life, or I don't like chapter one. I just disagree with that person, and so I'm not going to read the rest of the book, because there's nothing else good in there. I just have a philosophy that's very different than that. I can have the ability to really not like that first chapter, like there's something that just goes against my principles or whatever, but there might be something in chapter five that's really good, and I want to be able to grab that. Because if everybody that I run across, either in business or in life, does something, says something, has a political affiliation, or whatever it is that I don't like, and then I just dismiss them, I feel like I'm missing out on a lot of different things. And so, the way that you just described the presidential race, you agree with them, not agree with them, whatever. There are some nuggets in there that I think we can all learn from one another. I'm not even talking about anybody in particular, just one another. I don't know. You just sparked that in me.

Yeah, I love it. So, here's my outlook on things. Let's use Trump as an example. He's real controversial.Probably the most controversial president we've ever had. So, this is just kind of how I like to look at people. Okay, so I zoom out, and there are a lot of things about him that I don't like, even to his speaking style being on a third-grade level. It’s just kind of irritating to me. But when I look at what he's done, financially, rich people don't think the same as everyone else. And the fact that he grew up rich and then basically lost everything and rebuilt empires over and over, he's a person to listen to in that area, right? Love him, hate him, agree or disagree with him, he is a brilliant businessperson. And I literally think to myself, like when he was running for President, I want somebody who knows business, because as a country, we're bleeding money, so we need somebody who knows money. And whether I agree with all the other things, and felonies or not felonies and womanizer or not womanizer and all the controversy, I'm like, if he if he can do for our country what he did for his businesses, we win.

Yeah.

So, if someone has an amazing marriage and they're broke, let me take marriage advice from them and not listen to their financial advice.

That's such a great example. Such a great example. Yeah, that's right. I think that thought process, and I love how you just articulated that comes from this thing where I don't know people of influence or pop culture, or I don't know, athletes or whatever, it's like we want to hold people to a standard where everything about them is great and they do everything perfect, but that's just not the case, by the way, with any of us, including you and me.


That's what I was about to say. We can't hold ourselves to that. I mean, it's the perfect standard that we all wish to attain to, but who of us can say every single area of our life is like a 10, you know? We can always can look at ourself, audit ourself, and say, I need a little work in this area, right? If it's your business operations, if you don't know your numbers, that's a big thing with marketing and people not knowing their numbers, then get coaching, get help, listen to people who know that area. And yes, if they have opinions on everything else, disregard, but what do they know? Again, we just did an episode on the Rockefeller Method. I've studied this for years. I used to do financial planning back in another life, I say, in Texas. The Rockefellers and the Vanderbilts were both the powerhouses of that time. The Vanderbilts, within three generations, were completely broke. The Rockefellers are still one of the richest families in the world. Why? What did they do differently? So, I'm gonna dissect the heck out of that. I don't know if Rockefeller was a good person or not, as far as morally speaking, but I'm not looking at his morals. I'm looking at what he did to generate that type of wealth, but not only that, to teach his next generation wealth. So, I want to learn from him that. He may not have had a great marriage, he may not have had, you know, an outstanding moral compass. I don't care about that. I care about what did he excel in and how can I learn that from him?

Well, speaking of what you’re a 10 at, let's go back to the things that you're a 10 at. And I think that has something to do with Legal League Sharks, Intake EQ, by the way, I think the words Intake EQ, if we were to have AI look at the last 20 minutes of our conversation, probably come up 3,4, 5, times. What is it? I know what it is, because I cheated. I did a little research ahead of time. But what is Intake EQ, K’Lee?

So, Intake EQ, I named it that because IQ is obviously a measure of our intelligence, EQ is a measure of our emotional intelligence, and when we developed these AI agents, I would not hit live on anything, unless it sounded like a human, unless it was empathetic, unless it was smart and able to pivot quickly. And so, I named it that. Intake is a little confusing, because that is more of a legal or medical term, right? You know, other people are like, you're answering your front desk. I don't even know what other lingo you have out there, but basically what happened was, I'm running ads for law firms, they're spending anywhere from 50 to hundreds of 1000s of dollars a month on Google ads, so as you can imagine, we're casting a really wide net, and we're getting everything. Very quickly I was able to identify with law firms saying, oh, these leads suck. None of these leads are converting. I'm like, hmm, that's weird, because I can see the numbers on my end. I can see what they're Googling. A lot of these are really good leads. So, I started blind shopping their intake because, again, everyone's going to say our intake team's amazing, our call center after hours amazing, we know that, but like any business owner, you're wearing a bazillion hats, and you're not auditing your systems.

Sure.

So, I made a quick call on a weekend to one of my law firms who was complaining about their lead quality, because I'm trying to get to the bottom of what's going on. Is it on my end? Is it on their end? Where is the hole in the bucket, right?

Yep, yep.

So, I called on a Saturday. It rang about 14 times.

Oops.

Yeah. First mistake. Then when it picked up, he said, hello? And I pulled my cell phone away from my face, thinking, did I dial the wrong number?

Yeah.

So, I said, is this XYZ law firm? He said, yeah, how can I help? And I'm like, end of call. That's all I needed to know. You did everything wrong. You didn't answer within three to five rings, you didn't introduce yourself and you didn't get my information, which is the entire point of the call.

Yeah.

So when you're spending 100 to $500 on a click and potentially you have a million dollar case on the phone, you lose. Like, you just lost. So that's where I developed intake EQ. Every single call these agents are trying to sound like a person at your business, whether you're HVAC and plumbing or you're a law firm. They know your business because of the data we can input into them, probably as good as the owners know the business. They can pivot quickly, they can be customer service, they can book a call, they can take a payment, they can transfer you live cases that are pre-qualified and ready. I mean, they're literally 10x what a human could do as far as just that initial touch with somebody.

Okay, so my mind is going in a million different directions right now, because you're right. As a consumer, one of my biggest frustrations is when I need help with whatever service or product or whatever it is, and I just can't get help. And I'm pretty capable. I know how to Google, I know how to Chat GPT, but there are times where you really do need a person. And I'm thinking about there's a service that we subscribe to where you make reservations for this thing, and sometimes you need to cancel the reservation or change it or whatever. And on the weekends and in the evenings, I think the call goes overseas. Fine. I don't care where the call goes, I just want the thing that I need. But it's a, for lack of better words, K’Lee, it's a janky conversation. Like, it's not great. We get to where we need to go, but it's not great. What is Intake EQ, like if I'm calling a business that has that service, what does that phone call look like and sound like?

Yeah, so, for your listeners, I'm going to give you some demo lines, because I want you guys to call. So many people are like, no way it's going to sound like that.

Oh, real life stuff. Yeah.

Yeah, I got it in English, Spanish, and it's available in six different languages. Typically, in the US, English and Spanish is the only one we need. But I love these demo lines. We've trained them to be a personal injury intake, so you can be difficult with them. Just be really outside the box, and they will pivot quickly. They're so efficient at getting the information they need and identifying, are you a good case or are you not a good case? And if you're not, let me say, go to the Bar Association and look for a lawyer that's in criminal law. This is actually personal injury law, so we can't help you with that. So, they're even helpful, you know, besides being empathetic and sounding real. But I'm going to give you the most recent setup that we just did as an enterprise setup for one of the largest solar companies in the state. And basically, he's like, we get a ton of calls with current customers just needing their contracts. We get a ton of calls at the end of the year, with people needing the IRS Form for the tax credits. We just get a lot of repetitive things that could be handled. So, their agent is trained in how to direct them to the irs.gov website, what form to look up. Just print that off. That's all they need. If they need anything else, please let me know. It's integrated into their CRM so it can see details. If it needs details for a form, it can say, oh, yeah, here's your details. I mean, it can handle the entire call. It's amazing. It's trained that if a customer is mad or irate or complaining, immediately that comes to me. Direct transfer. I want to handle that. You know, we've got a five-star rating for the last 13 years, and the way I kept that is because everybody that's unhappy comes to me, and I make it right.

Nice.

So it's trained who to transfer to what department. It's trained, if this is a sales call, that it's going to leave a voicemail for the office manager, and if we're interested, she'll get back to them. I mean, it's trained to, like, basically just optimize the entire team's time, while you as the caller, don't feel like you're talking to someone overseas. It's so good. Her name's hope. She's so good that the owner, like, asked her, what's your favorite part about working here, and she said their mission statement.

Wow.

They asked how long have you been with us? She's like, I've been with them for a while now. I mean, just she can pivot. He goes, man, I feel like I want to meet her. Like, I feel like she's a real person, that I'm like, we need to have a team meeting with you, Hope, and welcome you on.

Hope. By the way, I love the name. So, for our listeners, I'll be dialing this number when we're done, but how does a demo line work? Like, are you just going to give us a number? Like, is that how that works?

I'm going to give you guys an English phone number and a Spanish phone number and I might even give you two English. A girl and a boy. We have a bunch of different voices. The girl that we have for the personal injury on English is Kim. You can hear the background typing noises and the call center noises. I mean, it sounds like a real person. And like I said, she is quick on her toes, so you can throw just about anything. We had a funny call we were listening to. A criminal injury lawyer is calling to test it to see if they want to come on, you know, use it for them.

Yeah.

And he's like, I just got hit by a car going 500 miles an hour. And she's like, oh no, John, I am so sorry to hear that. Was everyone okay? And he's like, well, my son's actually hurt. And she goes, oh, can you tell me a little bit about what happened? And he said, well, he broke both of his legs, and now he's shorter than he was before the accident. And she's like, oh, John, we're so sorry to hear that. I mean, I'm like, these people, it's so funny to listen to the demo calls, because people are just really being difficult to see what she's gonna do, and she is on it.

Oh, man, that is really good. Yeah, give us some numbers.

Yeah. Do you want me just to tell you right now, or do you want me to give those to you at the end of the show?

Well, okay, yeah, that's fine. That's fine. We'll do that at the end of the show, and then if it's okay by you, we'll put the numbers in the show notes.

Yeah, absolutely.

So okay. Well, yeah, I can just tell you've got some zones of genius here, which is just really good. There are, as you know, I'll kind of go on one other turn and when you filled out our intake form, you saw that our shows, mostly for leaders, the people that listen to us, lead in some capacity. And when I was doing my research, I saw that you've got a motto that you go by, and it sounds and I can already tell just our conversation so far, you live by this, which is automate, delegate and eliminate. I can guess at what all that means and your take on that, but I'd love to hear your own words on what that motto means to you and how you all live it out.

Yeah, absolutely. So, as far as what we can help people do with automate, delegate and eliminate, automation at Intake EQ, at this point, we have really nailed down how to make sure- Google put out a thing that said last year, they put out a survey that said that 60% of people's calls coming from their Google business profile or their GBP went unanswered on the first string.

Jeez.

60%. And for law firms, it was 28% which is, to me, mind blowing, because law firms are spending a lot of money on marketing and a missed call is a missed case, or in other lingo, a missed call is a missed opportunity.

Yeah.

So, being able to automate that part with someone who is consistent, who is reliable and efficient, who you train one time and works 24/7, 365, that's automation for your sales and intake at its best. And that stemmed from reading so many books about you shouldn't be wearing all the Like I said earlier, if you're processing payroll at midnight on a on a weekend, we had a law firm last month, we spoke to multi-million-dollar firms, 17 employees. I'm like, what are you doing? Why are you still doing that, you know?

Right.

So, whether it's automation through us, eliminating tasks through us, we've got a payroll brokerage, payroll HR payment processing, offload those $10 an hour tasks to people who are experts, who can take that off your plate so that you can focus on where your highest ROI is, and that's going to be leading your team, scaling your businesses, and doing what's bringing you the biggest return on investment. It's not going to be all the little tedious tasks that you hate. I would use law school as an example. If you went to law school, you were trained in how to be a lawyer, you weren't trained on how to be a business owner. So, you're not aware of all these blind spots in your operations, in your marketing, in your intake. That's when it's time to delegate. And thankfully, with Covid, there was a huge shift where you don't need to bring all this in house. You don't need to hire a CMO, a COO a CFO, you can hire fractional workers who just are specialized in that one area. I even stopped doing SEO because I'm like, I literally want to go so hyper focused in one area that I'm a chess master at this game, you know? And I've got law firms who are trying to DIY their Google ads. I know of a HVAC company I just spoke to last week, because they're doing payroll and HR and payment processing with us. They looped me in for marketing and Intake EQ is one of their highest priorities. In digging into their marketing, they're spending $15,000 a month in Pattern Interrupt Marketing, TV, radio, Facebook, and they're only spending $5,000 a month on Google Ads. I'm like, friend, you have to flip that. If I have an HVAC emergency, I'm not going to be watching Netflix.

I need it right now.

Yeah. So, and then also he brought his Google Ads in house to try to save some money, and I told him, I'm going to be really frank with you, if I'm running ads for your competitor against you, I'm going to crush you in Google Ads, because this is all I do all day every day. You can't compete with someone like me. That's like someone who is really good on their varsity basketball team trying to step on the court with the NBA. I mean, you're going to get crushed, you know? Because those people are playing a different game than you're playing. So, delegate to people who are the NBA players in that area, whether it's CFO, operations, marketing, you know? Get those people on your team, on your roster, so that you can be the MVP at the game you're playing.

So good. And then eliminate, I can only guess, which is, okay, I've done all that now I can focus just on my zone of genius type thing. Am I on the right track there?

Exactly. “10x is easier than 2x”. That book, I read that every year. I've read it twice now. This is my third year reading it. “10x is easier than 2x”. Every single chapter is harping on the fact that you have to do a time audit, and if you're a high-level executive, if you're a high level leader and you're spending half your day on emails or in meetings that are redundant, you lose. Your time is your most valuable asset, not your money, it's your time and you've got to eliminate these tasks and offload and delegate things so that you can move the needle where you’re placed to move the needle, you know?

K’Lee, as we kind of round third here and head towards home of this conversation, is there anything that I haven't asked you, that you want to make sure we talk about today?

I don't think so. I think we covered a lot of it. I mean, I told you I could talk for days on this so, you know, this conversation could be three hours, and I wouldn't run out of things to say.

I can tell and I love it. You're obviously very good at what you do. And I like the hey, if I'm working for your competitors in this town, we're going to crush you. I love that. I have a feeling people are going to want to reach out to you because you are a valuable asset, playing chess here. How do people find you, K’Lee?

Yep. So, we've got websites. We'll have all of that, I'm sure, in the show notes, but LegalLeadSharks.com Intake-EQ.com, my husband does PayLinksGlobal.com, so we've got those three businesses that we help you to delegate, automate and eliminate. But I will give out my email. You can reach us at info@legalleadsharks with an s, .com. Myself and my assistant are on that email daily, so you know you're going to get me, a real person, not a not a bot. So, reach out to us there. We do offer consulting, one off consulting, if that's something that you just want to do - an audit of your systems and know your numbers. And some people are like, what numbers exactly? That’s why you need to talk to me. But yeah, so we do consulting, we do Google ads, LSA ads. We have a guarantee where we can get your business, if you're a local service business, to the top of the 1133, in the Google Map Pack, guaranteed, or you don't pay until we get you there. Intake EQ is going to be huge if you're not hopping on the AI bandwagon. I call that Netflix versus Blockbuster. You know, AI is going to get people that aren't moving with it and that's one huge way you can cut your expenses in a payroll and overhead and also up your efficiency. It is being able to get systems like this in place that just move the needle for you and you're not doing anything.

Yeah, yeah. So, we could have a whole conversation just on AI, but I feel like, rather than talking about it from a meta standpoint, I really like the details that we just went over what specifically you're doing for companies to help today. Not like in the future, but right now. So, let's get after that. Give these numbers. They're gold. Like, I want to write these numbers down because later on today, I'm going to be dialing some of these numbers and give some of your agents a hard time.

Yeah. So, we've got Kim. She's got a Dallas Fort Worth area code. She's 214-624-6774. And then we have Andrea, who is the Spanish line. She does understand English. So, if you don't speak Spanish, but you just want to hear how good she is, you can still call her and play with her a little bit until she finally disconnects, because you're not answering the question. But her number is 214-910-6663, and those are the two that we have. Another one, Will, who was a male version, I don't think he's as good as the females. Maybe I'm biased, I don't know, but I'll go ahead and give that one to see if you guys want you guys want to call just a variation of voices. 214-910-2508. And the funny thing about these is, like, my husband, his last name Terrazas. He's Mexican. El Salvadorian. I called the Spanish line and just handed the phone to my father-in-law, and he's like, who is this? And he keeps talking and talking. He's like, why is she asking me these questions? And I said, she's not real, she's an AI. And he's like, what? Then I did the same thing with the English one, and my mom, I just handed her the phone, and she's like, why is she asking me this? And I'm like, she's not a real person, after about a couple minutes. So, that's how good they are, that if you just were to call it and hand somebody the phone, they wouldn't know. Asking me if I'm in an accident, you know, like, what? What's this call about?

Oh my gosh. So good, so good. K’Lee, you brought it. Thank you for your expertise. Thanks for your time today. As I told you, prerecording. We just don't take that lightly, like you. You could have done 100 other things this morning, but you decided to spend it with us, and we're grateful for that, so thank you so much, and until next time, we’ll see you. Thank you.

Yeah, thanks for having me.

Wow, I just really enjoyed my conversation with her. She is obviously an expert in what she does. If I ran a law firm, I'd be calling her, because she would be just a great solution for sales and marketing. So that was fun. As far as insights that I had, just a reminder about the automate, delegate, eliminate. I think every business tries to help people in one form or another with that. We know the mortgage industry really well here at Rewire If I'm a mortgage banker and I can help a client, automate some of their decisions, they can delegate to me, the expert, an advisor, on how to obtain the best mortgage for them, and just eliminate that decision tree process to me, so that they can focus on whatever it is that they want to focus on, I just think that that's really good. She articulated that so well. She's definitely playing chess. That whole chess master thing, I appreciated that. And then I'm going to go order some of these books and read some of these books. “10x is easier than 2x”, and then I put a star next to being the KPI key person of influence by Daniel Priestley. So anyways, those were my insights, but as we say at the end of every episode of The Insight Interviews, it doesn't matter what my insights were, as the host, but what really matters is what insights did you have?


                                                                                                             ---

Thanks for reading. If you got any value at all from this episode, a little nugget all the way up to some big, huge insight, please do us a solid by subscribing, recommending, rating, and reviewing us on Apple Podcast, Spotify, or Google. That stuff matters to us, and it allows us to continue interviewing more awesome people.


Important Links
, , , , , , , ,

Lead Magnet

  • First cool thing
  • Second cool thing
  • Third cool thing
Download