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Kamila Gornia is the founder of Heart Behind Hustle® and Evergreen Icon. She has been supporting online coaches & course creators with marketing and sales for the last decade. She helps her clients scale by creating an evergreen, scalable, and recurring business foundation so they can get sales without the need for sales calls, social selling in the DMs, or posting daily on social media - allowing them to create true sustainability and freedom in their business. To date, her advice has helped over 25,000 entrepreneurs which has resulted in over $2M+ in revenue.

 

In this episode, Jason and Kamila discuss:

  • Overcome language barriers while building a successful business as an immigrant
  • Leverage online communities and content creation for entrepreneurial growth
  • Balance family life, boundaries, and priorities as a serial entrepreneur
  • Embrace AI as a tool for creativity and innovation in business
  • Foster an abundance mindset to enhance effortless selling and impact

Key Takeaways:

  • The power of resilience is evident, showing how having a supportive partner helps entrepreneurs navigate the ups and downs of business, fostering long-term success.
  • A strategic focus on niche marketing, leveraging relationships, SEO, and volunteer networks, demonstrates how entrepreneurs can effectively position themselves in specialized markets.
  • A shift from blogging and social media to coaching reveals the importance of adaptability, underscoring how entrepreneurs can pivot and grow their businesses through multiple channels.
  • AI and paid advertising emerge as valuable tools for enhancing creativity and streamlining processes, offering immediate feedback while avoiding the inefficiencies of vague social media efforts.
  • Setting boundaries based on priorities and life seasons helps maintain work-life balance, while a clear, abundance-driven mindset is key to fostering confidence and effortless selling.

 

“I am a really big fan of paid advertising. If the person has even a small budget, I always recommend going with ads because it just accelerates everything.”

 - Kamila Gornia

Connect with Kamila Gornia:

 

Connect with Jason and Steve:

 

Listen to the podcast here:

 


Kamila Gornia- Heart Behind Hustle

Hello and welcome everybody to this episode of The Insight Interviews. This is your host, Jason Abell and I've got a guest today, Kamila Gornia, and man, oh man, this is fun. Founder and CEO of Heart Behind the Hustle and Accelerated Impact Online. What does all that mean, you ask? Well, we're gonna get into it. But first and foremost, Kamila, welcome to the show.

Yay. I'm so excited to be here. Thank you so much. Jason. Excited to share all the things.

We have a lot of things to share. The first question I want to ask you is the first question that we ask every guest, to just get us facing in a particular direction, which I think is going to resonate with you, which is as you and I engage one another today, who or what are you especially grateful for, Kamila?

I am grateful for my business, but especially grateful for my husband, who is very supportive of everything. As you know, in business, there's a lot of ups and downs.

Oh yeah.

He calls me grounding, which is great.

No kidding, no kidding. Yeah, those of us, we're only the product of those around us and those that are our cheerleaders and support us. So, yeah. So, so good. So, I want to start off in a place that I start off with everybody, but as I was doing my research, going to all your websites, all your Instagram posts, I saw something that said that you've been in online marketing or social media since you were 12. Tell me about that. What the heck happened when you were 12 that put you on this trajectory that you're on right now?

Oh, yeah, I was a nerd. So, not social media. I don't know if social media existed back then. That was 2002. So, when I was younger, I was really into anime and Manga, just like the Japanese comics and stuff.

Right on.

So, well, I lived in Poland still, and I lived in a very small town of like 10,000 people. And there was one person in the entire town that was also into Manga and Anime, one person in the entire town, and she introduced me to all these American websites, and I guess they're American English, basically, websites where they would take these comics, translate them into English so that everyone could peruse basically. And I didn't really speak English very well, so I was like, ah, I kind of understand English, but how cool would it be to have something like this as a resource for other people in Poland, so that we can all connect, and we can all enjoy the art of the Japanese? And this is back in like the chat room days. So, I would go on chat rooms, and I found some chat rooms that were specifically about Manga. And I was like, oh, I kind of want to learn how to do HTML and, like, build a website and there were like three other or like four other websites that did that already. So, I was like, I kind of, I'm the person that's if I see someone doing something, I'm like, I can do it too. Like, I kind of want to do the same thing. I have no idea how to build websites. I have no idea how to do HTML, but I can learn, and I can figure it out. So, I found a guide online. I printed it. It was like 300 pages, and we had dial up internet, so I couldn't possibly just be sitting online the whole-time learning. I had to print it out.

Sure.

Yeah, I got on chat rooms, and I met some people who were like, I know English really well. I speak Japanese, I speak whatever other language. I'm happy to be a volunteer contributor and translate some of these things and do the editing and do the things. So, I built the website, and I took care of getting people to know that it exists through marketing. Mostly was just relationship building, some SEO and stuff like that. I didn't know that marketing is what I was doing, but it was great. It became like, number two in the country for that specific and not, not a very competitive niche, but it was, yeah, it was great. And that's how I started.

That is such a cool story. I didn't know where the answer was going to land there, but I'm really glad that I asked that. I'm so interested. So, continue the story, Kamila, from there to where you are now, and we're recording this in 2024. Like maybe not every step, but the highlights along the way, from that which is compelling to me, to now. Talk about that path a little bit.

Yeah. So, when I was 13 going on 14, my family actually moved to America. So, what happens when you move to a new country is you try your hardest to assimilate. And I didn't really struggle with making friends in Poland. I wouldn't say I was popular, but I was just friendly. I had friends. I didn't really have issues with that, even though I liked things that no one else liked. I felt confident in that. And when we moved to Chicago, suddenly I was surrounded by all these people that I was like, I don't even know how to talk to these people because I don't speak English very well. Some of the Polish kids that were there were like, the cool kids that are like, oh, I'm 14, and I smoke cigarettes and like, oh my gosh. So what do I have to become? Because I know no one here. So, I was still trying to do the website thing, but I was like, well, this is more important for me. So, I actually abandoned that website maybe a year or two into living in America, and then I just kind of did my own thing. At 18, I took a photography class, and I liked photography, so I actually started a photography business. I was also a party girl, so the cool kids? Yeah, I was very much influenced by that. So, I did go down a path that you probably want wouldn't want your kids to go down, but I started going to nightclubs and parties, and I was like, oh, I can get into these 21 plus clubs without being 21, by being a photographer. Cool, I can drink for free. Cool, it’s not the most legal thing. I was like, cool, I'll do photography for nightclubs. So, I started doing that. I think I was probably 20 when I started doing that, and I actually continued doing photography while being in college. I was studying marketing and psychology. I did that for probably four to five years, and I did pretty well. It was a nice like side hustle. I didn't really see it as a real business. To me, it was just something that I like doing, that I was getting paid for, and I was getting online clients as well. I was doing boudoir and portraits and different things like that as well. And there was a time after I graduated, I started doing social media marketing in one company, and then I started doing that in an agency, and at the same time, this will show you how much of an overachiever person I am. I had my photography business, I was working as a social media marketing strategist in a marketing agency, I also started a food blog where I learned SEO and social media, Pinterest, things like that. I actually grew that to 100,000 monthly visitors, which was great. I started working with brands and stuff like that. This is in 2012 and there came a time where I was like, okay, my favorite thing about all the things I'm doing is the marketing part. I really enjoy building something and then making sure people know that it exists, which is why I didn't thrive as an artist. Because there's this whole thing with like, you just create for yourself. I'm like, no, I create for other people. I want other people to appreciate what I'm doing. So, it's like, okay, marketing is the thing. So, I started a marketing blog, and soon after that, that turned into marketing coaching, marketing consulting for different small businesses, and after doing that for a few months, I brought my income up to a point where I could replace my nine to five jobs, and I decided to just put an end to everything. I quit my photography business. I sold my blog, and I quit my nine to five jobs just to focus on the marketing, coaching and consulting business. And that was in 2015 and that's what I've been doing since then.

Yeah, and that’s what Heart Behind Hustle and Accelerated Impact Online, I mean, that's the main, from what I could see, that's the main crux of what you're doing is really taking all those years of learning, I mean, you've got the entrepreneurial blood flowing through you, right? Like even as a pre-teen, you're doing some things, gathering people together around something, you know, there's businesses that you've been doing along the way, and it's all culminating in what you're doing now, which I think is fascinating. I mean, as we engage our clients here at Rewire, I think I told you this before we hit record, like we're hearing all the time, man Jason, or man Rewire, I know that we need to expand our online presence, but I don't even know where to start. And whether that is a salesperson wanting to do that for themselves or their team, or we hear that from presidents and founders and CEOs, going, yeah, I know I need to do that, I just don't know where to start. And so, people like you come in and you go, well, I've been doing it since I was 12. I know where to start. And so maybe we go down that path for a little bit during for our conversation. You know, as you engage your clients, I'm sure they have very similar questions. Hey, Kamila, I want to do online marketing, or I want to expand my online presence, or create my online presence. I know I'm asking broad questions here, but where does one start? Where do you even start with a client?

Yeah, so it really depends on what kind of business that is and what the niche is, because there are different approaches I would take depending on the reason why they're wanting to expand their reach. So, what is the reason? Is it that they're doing really great, and they just feel like, oh, well, maybe I want to get investors, and they want to see that we're there's possibility for expansion, but we're not necessarily struggling for sales? So that would be okay, let's look at expanding social media presence or working with influencers or something like that. There are the coaches and consultants and people who want to have their own small businesses as personal brands or as, yeah, just training other people within whatever they were doing in their previous life or their previous job, if you will. So, if it's somebody like that, it's like, okay, well, I want to start working with clients myself, and I need to button those clients. Like, where do I make sure these people exist? Okay, so maybe we do look at, let's look at a specific social media platform, and maybe that's the route we go. Maybe we build out a funnel and just run ads and approach it that way. So, one thing, however, I tend to look at is, actually, no. I was gonna say I don't really look at the website too much, because I haven't been prioritizing websites for several years and I think this is what most people think they need to do. They need they think they need to build a website. So, they either spend $10,000 on a branding agency to build a website, or they spend months and months of time to build a website, and then they're expecting that to establish the presence for them. But the truth is that if no one knows you exist, no one's going to visit your website to begin with, right?

Right on.

So I wanted to just mention that there's values to having the website, but yeah, when it comes to someone like being where do I start? That's usually not the place. I am a really big fan of paid advertising. If the person has even a small budget, I always recommend going with ads because it just accelerates everything. It accelerates the clarity on whether the offer they have or the messaging they have is working or not. So, let's say the person's like, okay, I want to just do it, just social media. It will probably take a lot of months, if not years, to identify if all the effort going into social media is paying off, and you might not know why it's not paying off. Is it because of the algorithm? Is it because content is not good? What is it? But when you're able to leverage paid advertising, particularly with Instagram and Facebook, you come up with a message that is the core of what your business stands for. What is the value I'm providing to my customers? You run with that, and you have very clear data to see that this is either a great idea or it's not a good idea at all.

Right, right. You get instant feedback type of thing, where if it's negative, you can adjust it. If it's positive, you can lean into it even more, and it happens pretty quickly, right?

Exactly. You don't even have to spend that much. I mean, I did a test recently for a new program in developing and I think I spent like, $150 and I got all the data I needed to see what message do people respond to and what they don't respond to? Because that's the core really. Like, you know, we can talk about, like, SEO and working with influencers and social media and like, how do you post reels and whatever, but it's if the idea that you have or the message that you have doesn't resonate with people, it’s not going to work, and if it does, it's going to feel like pulling teeth. So, yeah.

Paid ads, okay, I dig it. And so going down that path, if someone, yeah, your typical client. So you will start off maybe not looking at the website, or at least concentrating on the website, but it's going to be more social media, ads, type of deal to start with. What is the definition of a successful engagement like? If you give a case study or a client that you could tell us about where, hey, we came in, this was the challenge, or this was the situation or the task at hand, we did this, and then these were the results type of thing.

I would say most of the clients that come to me are either doing services of some kind, and they want to have a more online based business. So, there's one particular client, there's a lot of situations like this, but one specific client that I like to mention because she still does wedding photography, but she came in not wanting to do so much wedding photography. She's a homeschooling mom, she just wants to be present with her family, and it just was taking a lot out of her.

Sure, it's labor intensive, wedding photography, for sure.

That’s one thing I did not do in photography. I refuse to do weddings when I did photography. It’s so stressful.

Yeah.

So, she wanted to have an education business. She wanted to educate other photographers on how to charge luxury prices, high, high-ticket prices, and how to find clients and stuff like that. And I loved that niche because of how specific it is. So, sometimes I'll see people that are just like, I just want to help people get clients, or I just want to help people, like do social media, and it's like, yeah, there's like, a bazillion other people that do that. It's so big. So, she had a specific target, and it was just a matter of identifying what is going to be your unique way of presenting the solution. So, we had her create a group coaching program, or course basically and she started with no audience whatsoever. So, we did have her start. She started social media, like Instagram, but we had her start paid ads pretty much right away to build up her email list. I'm a huge proponent of email lists is way more important than social media. Social media can support your email list, but it shouldn't be where most of your sales are coming from social media, I think. So, we started the email list. We built out a funnel. I mentioned that I don't necessarily think websites are important, but specific pages, building out specific pages are important. So, we had a funnel built out, we did a webinar and started running ads to it, and because of how specific her offer was, and it didn't work immediately, we had to make some tweaks, but because her offer was specific and the pricing matched, she didn't have to do sales calls. She was able to enroll clients at about $1,000 per client. I mean, it's a very low effort type of program that she was running. And I remember we were doing a coaching call, and she's like, oh my god, I just got my first sale.

That's fun. That's really fun.

So, it was really great to celebrate that with her, and she got to a place where she was generating three to five sales per week from that funnel, which is awesome. So, it just kind of shows when you have the right idea and the right way of converting a stranger into a buyer, a lot can happen when you leverage all the things.

So when you say that piece, a lot can happen when you leverage all the things, I saw one of your quotes around achieving more output with less input, and it sounds like what you're talking about there. You took that particular client from the labor intensiveness of wedding photography, which makes me think of a college roommate of mine who was a photographer too, like you were. We did some really fun things with this photography, but he was running home most weekends from Maryland to New Jersey to do these weddings, and he was making a lot of money, at least for a college student, a lot of money, but man, it took a lot out of him. And the first thing he did when he got out of college, and he runs this big photography studio in New Jersey and other states now, is he himself, took himself out of doing weddings and way more portraits. So, I get exactly what you're saying around, you know, you took that client from the labor intensiveness of wedding photography to this online class or webinar, and you were able to get a lot of output with different, maybe minimal, more minimal input. So, speak to that. I know that that's a philosophy that you adhere to and something that you really concentrate on. So, could you talk about that some more as well?

Yeah, yeah. I mean, that's what I've been doing in my business for the last like four years, because I went from in maybe 2017 or something like that, I was working about like 100-hour work week. So, I did all the things. And I'm sure a lot of like, consultants or small businesses can really relate to that. And I know that there's a quote out there that's like, you say you want to become a business owner to leave your 40 hour a week job only to start working 100-hour weeks.

Exactly. Yeah, that's right.

And so, I began working a lot, but I was putting a lot of energy into the things that were working, but they weren’t serving me in the long term. The first thing is, I was thinking in a very short-term way. So, it's like, what do I need to do to get sales today? What do I have to do? Hustle. How do I have to grind to get this outcome as quickly as possible? Rather than looking at, okay, so, how do I build a business that is sustainable? How do I create a business that I feel satisfied with, and if I want to go on vacation, I'm able to go on vacation without stressing out over it?

Yeah.

And it actually took me burning out quite a bit, where I had to stop working so much. My income dropped quite a bit as well because of that, but I started to look at what were the things that I was doing that were making the biggest impact? And what were the things I was spending time on that actually weren't moving the needle, but they made me feel productive? So, I find a lot of, I'm sure salespeople, I mean, pretty much anyone, we often feel very busy because honestly, I think it's because of social media. Like we go on social media, and we get educated on things, or we scroll our email. I know I open the email inbox a lot more than I probably should. Or we are in the exploratory stage, or we do research, and there's just different habits and behaviors that we have that make us feel productive, but they actually do nothing for the business. And when I work with my clients, I constantly hear how everyone's super busy. I mean like they have barely any time, type of thing. But then I'll see them commenting on every Sally and Joe's Facebook posts, and I see them signing up for like dozens of webinars, and I'll see them in there because it’s like my colleagues, I'm like, okay, you clearly have plenty of time, you're just not prioritizing your time on the things that actually matter. And the biggest time suck for me that drained me the most was doing sales calls. And I really wanted to not have to do sales calls, but I still needed to obviously generate sales. So, a big thing that I needed to identify is, why are people actually buying from me? If I take myself out of the equation around, it's me and you talking, and I like, convince you, in a sense, like, what is the reason that somebody would want to buy this offer if I wasn't there to guide them through it and handhold them through it, right?

Yeah.

And I was able to identify specific ways that I wanted the people to think in order to be able to make the decision to buy. There are specific beliefs that people tend to have, particularly that they know they can do it, like they feel confidence or trust within themselves, they need to have confidence and trust in the person they're buying from, that they're not going to scam them, they're not going to like run with the money, or that they're not going to deliver on the promise, and they need to believe and trust that now is the right time. So there has to be that internal urgency. So instead of moving people onto a phone call where I figured all these things out, and I did all the, you know, the hoop jumping and all the things, I wanted to make sure that I had content created and emails written that did that job for that ideal client before I even talked to them, or before they were even presented with the offer. So, if these are the beliefs that they have, what content do I need to share with them to help them think that and believe that for themselves? So, people ended up kind of selling themselves without me having to sell them. So that was number one. The other thing was, the typical way of selling in the online space anyway, especially for high ticket, is that you hold back, and you don't tell people about your offer until they get on the phone with you. Then you have a bunch of people that are getting on the phone with you that have no idea what you're about to sell. You don't know if they're a new client. They seem potentially like it, but you don't know. So, I wanted to start being a lot more transparent about my offers, and I will say the conversion drops, however, you end up like not having to work as much. So now I work like five to 10 hours, 15 hours a week, and I make the same, if not more. So, offer transparency, price transparency as well. So, I would drop hints around the range of pricing that my offers were in that would say, when we work with clients in this program, it's like five to $10,000 and then moving on, so that they're starting to pick it up. I'm not pitching, but I'm starting to simply mention, like, this is just what it is.

Yeah, and then they self-select, right? Like, oh, I'm in that range. Sure, let’s whatever or not for me, and now they don't need to waste their time, and you don't need to spend manual hours, you know, trying to sell them. And so, yeah, I get it. I get it.

Exactly.

So you've continued to call out the pieces that weren't absolutely necessary, and you weren't just helping yourself. What I'm hearing is, you're helping them as well along the way.

Right. Yeah, absolutely. And then that's the thing. It's like, it's so much easier if I did have to have a conversation because someone had questions, which obviously would happen, it's no longer a sales call. It's a decision call. They have most of the information, it's just a matter of, is this right for me? Like, who is the ideal person? How much time do I need? Like, logistical questions that are much easier to answer. And the most important thing is that people actually respect you, because, when it comes to sales, and like selling, especially nowadays, people are very hesitant to jump on calls. People are resistant to hearing offers because, yeah, they don't want to get scammed, but also, it's like, who wants to be sold to?

Yep, yep. I wrote down what you just said. I mean, it's no longer a sales call, it's a decision call. And isn't that what we all want anyways? Not only as business owners, we want people on the phone that are making a decision, not that we need to convince or sell, but it's also better for that person. Like you said, nobody wants to be on the phone and be sold to, they want to be on the phone and make some decisions. And so, I really like, really like what you're saying here. I think the best of the best salespeople do that as well, where they're getting on the phone with people to like you say, make decisions. Maybe there's some Q and A but it's not a convincing call or a sales call. So, if somebody's listening to this, Kamila, and they're going, Yeah, okay, that sounds great, like again, I go back to one of my first questions that I asked you, in this sales psychology, in this maximum output for minimum input, is there anything that, either any steps or any first principles that you think of to go, okay, if you haven't been thinking like that so far, you're in sales, or you want to expand your business, or whatever, here's some first principles or first things that you should be thinking about to get your mindset in the direction of that minimal input for maximum output. But again, to benefit both parties, not just you, but anyways, kind of ranging here the more I talk, but any first principles or any things to initially think about when you want to head in that direction?

Yeah. So, the number one thing always comes down to the offer. So, is your offer actually good? Is it clear? Is it something people want? I sometimes will see people trying to sell an offer that they can't even communicate very well, and it's like, if you don't feel confident or certain about your offer, they're not going to feel confident and certain about it. So being able to feel so good about what you're selling that it just feels natural for you to sell it, but also to know that if someone just says, like, this is not for me, you're like, all good. It's no problem. Your loss. But like, I don't have to convince you, because if you don't get it, it is what it is, type of thing. It's like being in a relationship, and you're like, actually, this isn't working. And the person is like, no, please, please, I'll change.

No, no, no, no, no, no. First of all, they won't.

Yeah.

What I'm hearing from you, Kamila, is this idea of operating from a place of abundance as opposed to a place of scarcity. I love the angle that you're taking on it, but I mean, there's 6 billion, I don't know, give or take people in the world like there's if this person says, no, there's plenty of people behind them that need you know what it is that you have, and that's coming from a place of abundance, where scarcity, yeah, it just won't work anyways. Yeah, really good. As we round third, as we kind of head towards home and closing out our conversation today, I've got a page worth of notes here. It's been so good so far, Kamila, but is there anything that I haven't asked that you want to make sure that we talk about today?

I would love to talk a little bit about boundaries.

Yeah, let's do it. Okay.

Because this is a common thing that I hear from my clients anyway, around boundaries with their own clients, boundaries with friends and family, and kind of often feeling like, I have a lot of people that resonate with being a perfectionist and a people pleaser, where they try to be liked by everyone. And this does also connect to the sales aspect, too, where, let's say in a sales environment, you know, someone's interested in your offer, and you do calls and they just keep canceling, or they keep rescheduling, or they keep like, oh, maybe later. It's like, what are you willing to stand for in your own life and having the confidence in yourself or the trust in yourself that you're going to be safe and you're going to be okay, even if you show boundaries with other people who you think might potentially convert as a client? It's like, what's more important? So, I think it's important to get clear on what kind of life do you want to have? What kind of life is important to you? What are your values? And for example, for a lot of my clients, it’s family time. So, if family time is essential, how are you prioritizing that and how does that play a part in your business? And what kind of boundaries do you need to have in your business, that if someone was to challenge those boundaries, you don't have to feel bad about saying no? Just to give a quick example, I had a client that I was running, so within the within the other company, we were doing Facebook ads and like doing done for you marketing, and within that, I was very clear that we don't do calls, everything is asynchronous, and we just do the things, because that's how I wanted to run my business. Those are the types of clients I wanted to have.

Yeah.

And I was working with one client, and she's like, I really think we need to start doing weekly calls. And I was like, okay. She's like, we're gonna do 7am calls, where I lived in the West Coast, she live in on East Coast. I'm like, Okay, if we're gonna do calls, I'm okay with doing like, a call maybe sometimes, like, I get it. You want a closer connection. Like, I guess it's fine. I don't work until like, 10am or later. That's just not gonna work. She's like, well, it needs to be in the mornings every Monday. I'm like, I don't even take calls on Mondays.

Yeah.

It's just probably not gonna work because my lifestyle is more important to me, and this is when I go to the gym and I have my morning routine and I do the things that allow me to be who I need to be, and that's more important than a client. So that was just that one example around boundaries. Of course, since then, I've gotten way more clients, so now it's just a story.

It's such a fine line to walk, right? Because it what you said, I'm nodding my head, like, I'm in agreement. I'm glad you held your ground in that example, and I'm so Pro that line of thinking with boundaries, because you're right. If you start from a place where you're like hey, anything goes and there's no boundaries, whatever, you'll always be stuck in that place, and it never gets better, it only gets worse. And at the same time, and you tell me, if you're only holding boundaries all the time, and it's no, no, no, no, no, you will run the possibility of your priorities not matching any clients, right? And so, it’s that give and take a little bit where, yeah, it's just a fine line to walk down. But I do find the best leaders, the best salespeople, absolutely, they have boundaries, and they're clear. A word that you brought up earlier, clarity. They're clear about those boundaries. They let their clients know about it, but it is like that fine. It's that fine line, right?

I think this also comes down to intention, right? So, if you know that you're in a growth phase and you want to quickly grow in the business, the boundaries you're going to have to have are like potentially in your friends and family, like, look, I'm going to be working more right now, and I'm doing it for a certain amount of times that I don't have to work so much later. So it always comes down to that. It's like, I can just think of, like some of the clients that don't actually end up working with us, and are like, yeah, I really want to grow my business and start my business, but I only want to work five hours a week. I'm like, good luck.

That's not the beginning, right? That's Thank you. It's very malleable. It does depend. There are no absolutisms for this boundary idea that we're talking about, right? It’s more malleable. It depends on space and place where you are, your personality, season of life that you're in. I’m thinking about a client recently, just a season of life, there was a lot going on, and we needed to do some boundaries and say no to things, even though they were important, you know? But for this season right now, we're going to need to say no. As soon as this season ends, we can get to some yeses in that area. So yeah, I like the fluidity that you added in there because, gosh, boundaries are important, and without them, you're just to somebody else's whim, you know? So good. I'm glad we brought up the topic of boundaries. I'm glad we went there. I'll end with this question. Is there a particular project or particular thing that you see out there in your space, in your world of marketing and social media and ads that you're particularly excited about these days?


Obviously, people are using AI. People have been using AI in very like, not helpful ways, I think, so obviously, I spend a lot of time when it comes to content, and there's been this whole movement around replacing yourself with AI, and there are certain areas where I think that's really valuable. I think what's important, and I'm looking forward to implementing, and this is something that we do with our group program clients and courses, where we use AI in ways to help clients implement but not replace them. So instead of hey, you no longer have to think, and AI is going to do that thinking for you, it's no… we want to make sure you retain that mind, the brilliance that you have, because that's why you're in business, and use AI to take the things in your head and turn them into an implemented product. So, it's just being more strategic and being more streamlined with how people use it, because otherwise we're, I'm seeing a deterioration and quality of content because of, AI, yeah, a lot of really crappy, like repetitive content that I'm seeing. So, then the people that are actually standing out are those that are using AI to help them brainstorm and get deeper with the ideas that they have, and then infusing their own personality and just doing it in their own human way. That collaboration between the two, I think, can be really powerful for the right people.

Yeah. So well said, that at least at this point, using the AI to augment and as a tool, but yeah, not to use your words, not to necessarily replace. Yeah, so good. So well said.

If you can replace yourself with AI, then everyone else can too, and then all your competitors, everyone, you're all going to look the same.

The same, yeah, the same. And that's part of the beauty of the species of humans, is that we're all different and very unique, and we bring certain things to the table. And yeah, I don't know if and when, you know that will change, but I celebrate the fact that it is like that now. And so, yeah, such a great perspective. Well, Kamila, I feel certain people are going to want to reach out to you. How, how do people best find you?

Yeah, so I do have a website. I don't update it too often, but you can go to HeartBehindHustle.com or you can find me on Instagram. That's where I spend most of my time, and that's @HeartBehindHustle.

Well, you brought the goods today, Kamila, all the way from 12 years old to today, and it's so appreciated. Tons and tons of insights and I hope our audience feels the same way. And thank you so much for just providing us with your expertise, sharing your talents with us, it is very much appreciated and thank you.

Thank you so much for having me.

Boy, oh boy, so many good insights from Kamila. Man, I was just fascinated with her story. I mean, born and childhood in Poland, interested in a certain specific type of anime that only one other person in her town of 10,000 people were interested in, and she took that, found chat rooms, essentially started a business pre-teen and then business after business after business to here we are immigrating to Chicago in the US, and has multiple businesses that are doing incredibly well here in the US. So, first of all, just the insight that that is possible and still happens amazes me, and I love that about our country. I love that about her specifically, and it was just insightful. And then the conversation that we had, man, things, very tangible, paid ads accelerate everything, the importance of clarity, the importance of boundaries. Gosh, just so good. She's excited about AI. I had a lot of insights. I know that I'll be reaching out to her for future help, and rarely do I do this, but I suggest that you do too. But as we say at the end of every episode of The Insight Interviews, it doesn't much matter what me as the host, what my insights are, but what really matters are what insights did you have?

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