The picture at the top of this article may be tough to decipher at first. It’s 120 black backpacks laid out in a hotel ballroom. But it’s how we got all those backpacks that I want to talk about today.
Last month, we were running a corporate retreat for a large regional banking company and, as part of the experience, we had them take a couple of hours to invest in homeless families through their local rescue mission. We put all the retreat attendees in the hotel ballroom with tables placed around the room. And on the tables were assorted personal care items for local homeless families. Each attendee got a backpack (or two) and then travelled around the ballroom, stopping at the various tables to fill the pack with personal care items (soap, shampoo, toothpaste, etc.).
It was amazing to see! The room was almost silent as people moved around the room. It had this feeling of reverence -- you could tell something essential and profound was happening. At one table, attendees stopped to write personal notes to the families receiving their backpack. And the things they wrote were so beautiful and expressed genuine care for the people receiving the pack. Attendees then walked around the hotel while wearing the pack they had just assembled. After walking around for a while, they placed the pack back in the ballroom with the others. It was such a profound experience for all involved.
Now someone might respond, “That’s all well and good. I’m glad everyone feels good about what they did, but what does that have to do with growth in our work? As far as I can see, they’re out the time they spent on putting together the care packs, plus the lost opportunity for that time where they could have made sales, plus the money spent on the care packs themselves.”
But here’s the deal. It turns out that investing in others has all kinds of positive benefits for our work:
So, when I’m working with a client, and they have some issue that’s got them all tied-up in knots, I ask them, “Have you tried forgetting about your problem for a little bit and investing in someone else?”
Now, admittedly, there’s a paradox to all of this: You can’t do it for all the reasons I listed above. If you give to others only so you can get those positive benefits I listed, you effectively rob the experience of its growing properties. You have to invest in others because it shapes the world you want to live in and speaks to your core identity as an individual or company. It’s only when you let go of what you get out of giving to others that the positive change can take place. It’s kind of related to what Stephen Covey was talking about with Character vs. Personality ethics. If the rationale for investing in others just stays on the surface and doesn’t connect to core identity (either as a company or individual), it won’t last. That’s the risk part of investing in others: you don’t know how (or when) it will pay off.
But it will pay off. Those 120 black backpacks are doing good things for some struggling families — even as they grow the work of the people who took the time and risk to put them together.
Do you have an experience of investing in someone else? What was that like? What did you learn from that? Feel free to share in comments section…